Molta gente confonde l'introduzione sul mercato con la pubblicit o viceversa. Children can learn to speak their parents' language without an accent, but not vice versa. Many people confuse marketing with advertising or vice versa. Society may have at one time been matrilinear in the communities that become the historic Hellenes but of this there is no trace in the worship of Zeus and Hera.18 In fact, the whole of the family morality in Hellas centred in Zeus, whose altar in the courtyard was the bond of the kinsmen and sins against the family, such as unnatural vice and the exposure of children, are sometimes spoken of as offences against the High God.I" He was also the tutelary deity of the larger organization of the phratria and the altar of Zeus c Pparpcos was the meetingpoint of the phrateres, when they were assembled to consider the legitimacy of the new applicants for admission into their circle.20 His religion also came to assist the development of certain legal ideas, for instance, the rights of private or family property in land he guarded the allotments as Zein KAdpcos,2' and the Greek commandment " thou shalt not remove thy neighbour's landmark " was maintained by Zeus " Opcos, the god of boundaries, a more personal power than the Latin Jupiter Terminus.22 His highest political functions were summed up in the title IIoXtfin, a cult-name of legendary antiquity in Athens, and frequent in the Hellenic world.23 His consort in his political life was not Hera, but his daughter Athena Polias. (Publishers assumed that girls would happily read boys' books, but not vice versa).